pU – #born-to-associate
Already in the test phase, the endorsements for pU No1 are extremely remarkable. Different visualizations with completely different motivations are the best proof that the idea meets the current market needs and is formally absorbed by the participants. Be it in Germany through such strong brands as the German Football Federation and the football club 1. FC Köln, be it in Switzerland by the football club FC Zurich or in the USA by basketball legend Kobe Bryant.
For the occasion of the first international match of the DFB selection in 2019 in Wolfsburg against Serbia, the German Football Association together with its partner Volkswagen gave the fans the opportunity to be represented on the entry jersey with their names and to be part of the slogan #FussballdassindWIRalle.
The players wore the fans on their second skin, closer proximity is not possible. The fans were able to enter the holy ground with their idols together expressing a feeling, "WE". As a result of this action, they became part of the "team".
pU No1 was the tool to express a strong mutual commitment.
In 2018, the football club 1. FC Köln celebrated its 70th anniversary. On this occasion, the club wanted to offer its fans something very special and chose pictureUnited as its partner.
On the basis of pU No1, the club presented its history in a corresponding lettering on a special jersey – the "Panini 3.0" of the 1. FC Köln. This turned out to be the most successful jersey in the history of the club to date – for the lucky owners it is still today a very special highlight.
In the 2017/2018 season, FC Zurich decided to deviate from traditional paths and take a completely new path. Instead of making the jersey advertising space available to a company, it was left entirely to the fans. This homage to the most loyal of the faithful has been unique to date – in the implementation used here, the supporters "embraced" the club, the team and their idols.
To this day, this jersey is the most extraordinary shirt in the club's history in the eyes of both the fans and the club.
... is THE icon of American basketball. At the end of his impressive career, the world star left his fans with a very special memory of his active career: his path to the throne in pictures on a special shirt. This visualization is self-explanatory – images say more than 1000 words here.