«Whatever you do and wherever you are,
don‘t forget the fans»

Fans are (almost) everything – without fans, (almost) everything is nothing! As simple as this formula may seem, it is true and so important. After all, the fans make the difference. They are the ones who decide whether a sport or an event is interesting for media and for sponsors. They are the ones who make clubs and teams immortal. They are the ones who turn actors into idols.

Fans are the basis of everything –  their typical Fan-DNA makes them to enthusiastic and committed advocates as well as to multipliers; fans are thus a success factor and an indicator of success. However, this applies not only to sports, but also to culture and, of course, to traditional business. With the right approach, the latter can even profitably engage fans from completely different areas for its own purposes. Therefore, you must never lose sight of them – no matter where you are, no matter what you do!