«Whatever you do and wherever you are,
don‘t forget the fans»

Fans are both a success factor and an indicator of success. Fans are everything – without fans, everything is nothing! As simple as this formula may seem, it is true and so important. After all, the fans make the difference. They are the ones who decide whether a sport or an event is interesting for television and for sponsors. They are the ones who make clubs and teams immortal. They are the ones who turn actors into idols. Fans are the basis of everything – in sport as well as in culture. Therefore, you must never lose sight of them – no matter where you are, no matter what you do!